Chanhassen Listing Photography is More Than a One-Shot Deal

In Blog, Real Estate on April 23, 2014 by Community Expert Team
Chanhassen Listing Photography is More Than a One-Shot Deal

Does your Chanhassen home for sale have the best photography?  Do the photos show off its best features?

In advertising, they call the photo that glamorizes a product its ‘hero shot.’ In the case of a real estate listing in Chanhassen, the pictures that accompany the written description can all be hero shots, if enough care is taken.

In one Auburn University study (The Relationship between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service), it was found that adding a single photograph to a listing could lift the final sale price by as much as 3.9%. That’s not surprising, but what is noteworthy is that each additional listing photograph added several hundred dollars to the final selling price. In other words, it’s not just the curbside photo at the top of a Chanhassen listing that should be given great care—it’s all of ‘em!  Having photos of everything the property offers is vital to be noticed by the right buyer.

Aside from the usual advice to de-clutter, use light appealingly, etc., there are some less well known tips that can help maximize the eye-appeal of a Chanhassen listing and help it photograph the best:

The Exterior:  

The exterior photograph is considered by most professional real estate photographers to be by far the most important shot. I’m not sure I agree. Of course, it sets the stage for everything else, and has to be attractive enough to rate a second look, but those second looks of the interior and garden can differentiate the listing from the crowd. A superior exterior can often be achieved by elevating point of view (for example, shoot from a stepladder or aerial photography)…or sometimes by scheduling the shot in early morning or late afternoon light (to catch the most dramatic light).

Back Against the Wall:

For the majority of your listing interiors, you’ll want wide angle shots which emphasize spaciousness. Most work better when the photograph is taken from a doorway or corner with the widest lens (that’s the one with the lowest focal length number)—as long as it doesn’t overly distort the image.

Funhouse Effect:

Always ensure that your camera is completely horizontal. Correct the ‘barrel effect’ on vertical lines to ensure that all of the walls appear straight. When you’re looking through a viewfinder or small digital screen, it’s all too easy to overlook the sides by concentrating on the center of the picture. That’s an amateur mistake (and slanted walls make a room look like a carnival funhouse!)  If you are doubting your photography skills at all, having good ones to market your Chanhassen home is vital – consider hiring a professional.

Flash Extra:

Take at least one extra shot using the on-camera flash or strobe of each room. True, often that will result in an unevenly lit alternative that you will discard…but now and then, the on-camera light will boost clarity and color that’s more pleasing than what natural light provides and give your photos the extra unique showmanship you are looking for.

Great-looking Chanhassen listing shots make a significant difference in the degree of response a property draws. The better the photographs, the more buyers are apt to look at it and the faster it will sell.  I always help my clients with the listing photographs—it’s one of many tools to ensure their listing gets the exposure and results it deserves!  We hire the best photographers in the area to capture the absolute best shots of the property, period.

For more information, questions about marketing photos and the current Chanhassen real estate market, contact us online at www.ChanhassenExperts.com


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